Dog Trainer Norwich
Transform Your Dog Today
At Project Better Dog we help dogs with reactivity and other challenging behaviours through clear, practical training, so life at home and on walks feels enjoyable again.
.jpg)
Project Better Dog helps Norwich dog owners fix the behaviours that make everyday life hard. Reactivity, barking, pulling, anxiety and low confidence. We don’t do quick fixes or “one-size-fits-all” plans. We identify what’s driving the behaviour, then build a simple, step-by-step training plan you can actually follow. Our focus is calm neutrality, reliable obedience and real world manners, so you get a happier dog and a more confident partnership.
Our Services
From Chaos to Calm: Rebuild Trust With Your Dog
Residential Board & Train (Behaviour)
Our most intensive option for complex behaviours. Your dog stays with us for consistent, real life training at home and out on walks. We work on reactivity, lead manners, recall, neutrality, confidence and calm settling, using a tailored plan and structured daily sessions.
Residential Board & Train (Obedience)
Ideal for dogs who need better manners, reliability and clarity (without intensive behaviour work). Your dog stays with us and learns loose lead walking, recall around distractions, calm settling, obedience and impulse control, plus clear boundaries for life at home.
Group Training (Classes & Drop in)
Multi-week courses and flexible drop-in sessions to build skills with support and structure. We cover obedience, neutrality and a rotating weekly focus, helping you practise around real life distractions while staying consistent, accountable and confident week to week.
Pet Services in Norfolk
Reliable, professional pet support for busy owners who need trusted help with walks, care, transport and day-to-day support. Whether you’re working long hours, planning time away, managing appointments or simply want your dog to have more structure and enrichment, we’re here to make pet ownership easier and less stressful.
Our pet services are designed to support both you and your dog in real life. Here is how Project Better Dog can help:
-
Dog pet sitting and boarding
-
Group dog walks
-
Dog adventure days
-
Solo walk and train
-
Dog park sessions
-
Pet ownership support
You're Not Alone
We've Been in Your Shoes
We understand how overwhelming and isolating it can feel when things aren't going right with your dog, because we've stood in your shoes.
Frustration, doubt, and second guessing yourself can take the joy out of dog ownership. That’s why our approach is built on thoughtful guidance, honest expertise, and carefully applied, proven methods that create meaningful, lasting change.
Meet Holly
Experienced dog trainer & walker in Norwich: My journey into dog training began six years ago with my own dog, Luna. Like many owners, I initially found the experience both rewarding and unexpectedly challenging. Determined to better understand her behaviour and provide the guidance she needed, I sought professional support, an experience that ultimately shaped the path I’m on today.
What began as a personal commitment quickly evolved into a deep passion for canine behaviour and training. I invested extensively in my education, studying through a combination of professional courses, hands on workshops, and years of practical experience working with dogs of varying breeds, temperaments, and behavioural challenges.
Committed to delivering the highest standard of support to both dogs and their owners, I went on to complete Will Atherton’s Advanced Canine Behaviour Course, qualifying as an accredited dog trainer.
Today, I offer a professional, tailored approach to dog training, one that goes beyond quick fixes. I specialise in helping owners develop calm, well balanced dogs through clear communication, structured guidance, and a deep understanding of canine behaviour.
My focus is on creating lasting transformation, building strong and trusting relationships between dogs and their owners, and restoring confidence on both ends of the lead. I believe that with the right support, every owner can experience a more harmonious, enjoyable life with their dog.
Meet James
I’m a dog trainer, walker and companion to your dog.
Before working with dogs, I spent over 12 years in the coaching and fitness industry helping people build healthier, happier lifestyles both mentally and physically. Six years ago I got my first dog, Luna, and she completely changed my life. She wasn’t the easiest dog, and our journey together pushed me to learn more and become a better owner. After working with a professional trainer and seeing the transformation in her confidence and freedom, something clicked for me. I was hooked.
Over the following years I invested heavily in learning from experienced trainers and gaining hands on experience completing a wide range of qualifications in the field, eventually leaving my salaried job to work with dogs full time.
After spending the past few years working closely with a dogs, one thing became clear, this is exactly what I’m meant to be doing. My goal is simple: To help dog owners in Norfolk build stronger relationships with their dogs and raise happy, confident, fulfilled companions. Because every dog deserves the freedom to be a dog and enjoy life alongside their owner.
I have seen such a positive change in my dog's confidence. He loves the sessions. We take a lot away from them each time!
Matt Culliton
My dog is a reactive girl and I can't praise Project Better Dog highly enough. They're friendly, helpful and encouraging. The techniques and support have been so helpful.
Fran Bussey
Project Better Dog are amazing with my dog Broly. They have helped me learn how to help Broly best with his reactivity.
Ellie Hayes
